The Mysterious Case of Smilin’ Bob
As reported on this blog back in September 2007, the FDA, FTC and FCC have irresponsibly allowed nutritional supplement companies to flood the primetime TV airwaves with potentially harmful products.
One of these, Enzyte, the male-enhancement product/brainchild of CEO Steve Warshak and Berkeley Premium Nutraceuticals, recently went down hard. In August, Warshak was sentenced to 25 years in prison with a $500 million fine, after being convicted on 93 counts of conspiracy, fraud and money laundering. Now, the company has been sold, pending a judge’s OK.
Customers were preyed upon for their sexual inadequecies and given the bait, a free 30 day supply, only to be continually billed for monthly orders, with company policy to make it “hard to cancel or get a refund.”
On top of that, John Larson, the actor who portrays “Smilin’ Bob” has been reported missing and presumed dead since last June 12, after a boating accident near the Caribbean Island of Martinique. At the time, Berkeley was considering changing Enzyte’s name and replacing Smilin’ Bob…
Strangely, I still see the Smilin’ Bob commercials on TV, but never in its entirety, only the first few seconds of each ad.